After 20+ years leading HR in international B2B companies across Germany and the Netherlands, Andrea decided it was time to do things her way — blending big-picture thinking with hands-on support to help businesses lead with purpose, clarity, and heart.
She's held HR leadership roles at companies like HAVI, Philips, Dawn Foods, and Kramp, where she most recently served as Chief HR Officer and Executive Board Member.
From HR strategy to business transformation, brand & culture, and sustainability, Andrea's seen what works and what doesn't when it comes to building strong, human-centered organizations.
What sets her apart? She combines strategic sharpness with operational drive, knows how to cut through the noise, and always brings it back to what really matters: people, performance, and progress.
With Humble Rebels, she helps leaders lead, teams grow, and HR move the needle.

What sets her apart? She combines strategic sharpness with operational drive, knows how to cut through the noise, and always brings it back to what really matters: people, performance, and progress.
With Humble Rebels, she helps leaders lead, teams grow, and HR move the needle.
